Chief Technology Officer (CTO)
Fullstack Developer
The collaboration with Cynapsis Interactive was particularly inspiring as we were able to help build a centralized platform for cross-DSP marketing campaigns. Our team migrated an existing Laravel Blade application to the modern Laravel Filament framework, allowing us to realize a robust and user-friendly interface.
A particular focus was on the development of a booking route that allows users to create targeted campaigns, upload advertising material and use platforms such as Google Ads, Meta, The Trade Desk or Xandr centrally. In the course of this, our team successfully implemented the direct connection to the Google Ads API, among other things.
In addition to front-end optimization for end users, a powerful admin panel was created that allows efficient management and control of all campaigns. Our development placed great emphasis on intuitive operation, scalability and a high-performance workflow.
We were able to implement all requirements within the set framework. Close coordination with Cynapsis ensured that the solution was tailored precisely to the needs of the marketing teams. Our combination of Laravel expertise and a clean code base paid off - and delivered a platform that is fit for the future.
We are proud of the result and look forward to further exciting projects with Cynapsis Interactive.